Bigcommerce, one of the largest eCommerce platform provider, has played a major role in the eCommerce industry over a past few years. The platform had recently undergone a massive rebranding process and turned out with a lot of significant changes that could leave you amazed.
Bigcommerce has summed up all the bases of its offerings via inclusive tiers of price plans along with a 15-day free trial. Bigcommerce says that their new brand reflects their long-term commitment of powering growth, eliminating complexity and providing support to businesses around the world. A new logo and messaging were released aiming towards better ways to reach bigger e-retailers. Let us learn about their rebranding journey.
The Rebranding of Bigcommerce
Bigcommerce now exhibits a new logo having a slick design that sends out a more businesslike effect than its predecessor. Even their website endured to a makeover with new colors, fonts, shapes and messaging.
From the colors to site design and the flow to the capitalization of the name, Bigcommerce has changed it all. Most importantly, it has designed its logo in a way that made the average customers and internet users look upon Bigcommerce differently. It is no longer the “Bubble B” brand we knew. With the numerous internal changes made in the last few years, Bigcommerce has iterated its products and improved the way it communicated with the market.
The new look and feel have not only made Bigcommerce mature but also its customers. The customer base of the company includes small to enterprise-grade companies as well as everything in between. Besides this, the designs of the website and control panel were informed by the customers and the partners. The website now has an interactive design that makes discovering the required information easy and efficient. This is represented in the new logo which resembles a growth chart used in the offices and boardrooms to quantify progress.
Basically, the logo is a strategic and simple composition of elements that convey Bigcommerce’s commitment to helping retailers grow “up and to the right.” Beyond its commitment, Bigcommerce promises to create solutions and processes that enable scalability and double profitability. A few years ago, Bigcommerce was just a start-up offering a cloud-based shopping cart platform to other start-ups. But now it has grown into a mid-market brand that serves other tens of thousands of mid-market brands.
Furthermore, Bigcommerce sensed that the needs of its customers, employees and partners are changing. Thus, the change was required. The new logo is not just a commitment but a reminder for the employees and promise to the partners that all the work and initiatives are geared towards just one thing – enabling support and scalable growth for mid-market brands.
Conclusively, the makeover, even if it doesn’t impact the user experience directly, is sure to attract more enterprise-scale companies towards its platform. Meanwhile, Bigcommerce is expected to come up with product announcements to deliver more on the “up to the right” trajectory which is conveyed by the new logo and branding. Visit the Bigcommerce blog for more details on its rebranding.
Did you leverage the rebranded Bigcommerce theme development? Share your experience of using the new Bigcommerce platform.
Bigcommerce has summed up all the bases of its offerings via inclusive tiers of price plans along with a 15-day free trial. Bigcommerce says that their new brand reflects their long-term commitment of powering growth, eliminating complexity and providing support to businesses around the world. A new logo and messaging were released aiming towards better ways to reach bigger e-retailers. Let us learn about their rebranding journey.
The Rebranding of Bigcommerce
Bigcommerce now exhibits a new logo having a slick design that sends out a more businesslike effect than its predecessor. Even their website endured to a makeover with new colors, fonts, shapes and messaging.
From the colors to site design and the flow to the capitalization of the name, Bigcommerce has changed it all. Most importantly, it has designed its logo in a way that made the average customers and internet users look upon Bigcommerce differently. It is no longer the “Bubble B” brand we knew. With the numerous internal changes made in the last few years, Bigcommerce has iterated its products and improved the way it communicated with the market.
The new look and feel have not only made Bigcommerce mature but also its customers. The customer base of the company includes small to enterprise-grade companies as well as everything in between. Besides this, the designs of the website and control panel were informed by the customers and the partners. The website now has an interactive design that makes discovering the required information easy and efficient. This is represented in the new logo which resembles a growth chart used in the offices and boardrooms to quantify progress.
Basically, the logo is a strategic and simple composition of elements that convey Bigcommerce’s commitment to helping retailers grow “up and to the right.” Beyond its commitment, Bigcommerce promises to create solutions and processes that enable scalability and double profitability. A few years ago, Bigcommerce was just a start-up offering a cloud-based shopping cart platform to other start-ups. But now it has grown into a mid-market brand that serves other tens of thousands of mid-market brands.
Furthermore, Bigcommerce sensed that the needs of its customers, employees and partners are changing. Thus, the change was required. The new logo is not just a commitment but a reminder for the employees and promise to the partners that all the work and initiatives are geared towards just one thing – enabling support and scalable growth for mid-market brands.
Conclusively, the makeover, even if it doesn’t impact the user experience directly, is sure to attract more enterprise-scale companies towards its platform. Meanwhile, Bigcommerce is expected to come up with product announcements to deliver more on the “up to the right” trajectory which is conveyed by the new logo and branding. Visit the Bigcommerce blog for more details on its rebranding.
Did you leverage the rebranded Bigcommerce theme development? Share your experience of using the new Bigcommerce platform.