Media and entertainment industry have been the early adopters of mobile innovation and have quickly added new technologies and mobile platforms to reach their consumers. Today, the media and entertainment enterprises are more concerned about social media curation, media integration, content personalization, distribution and engagement for its consumers. But such adoption comes with its own set of challenges and perks. Let’s look at how website development with Drupal can help media & entertainment companies leverage the best advantages of the open source platform.
Delivering omni-channel or multi-channel user experience is one of the major challenge faced by media & entertainment companies, as many integrations between content platforms, media curators and content distributions needs to be in place. User personalization is also a common challenge faced with user management and content administration.
There are many CMS (Content Management System) available today to help you solve the above challenges, but they have their own set of challenge. Like for eg. Adobe CQ5 is a proprietary solution by Adobe and comes with a heavy cost of implementation, licensing and maintenance. Drupal being open source has helped many media enterprises deliver the above challenges and companies like Sony Entertainment, Warner Group, NBC, CNN and more are adopting for its benefits.
Drupal’s new version called “Drupal 8” was launched in 2016 and has added many new functionalities and features like API first publishing, native support for integrations, out of the box headless, enhanced scalability & performance with multilingual support for 100 languages. With such enterprise features, the media and entertainment portals developed using Drupal 8 will resolve and address challenges with below functionalities:
1. Digital Asset Management – Drupal’s digital asset management functionality helps in managing and maintaining digital content like images, videos, interactive flash, graphics, audios, animations, etc. from its associated metadata. It also helps in managing the media rights and licenses under a centralized repository. User content access permissions and usage rules can be configured for users ensuring the media assets are well tracked and not misused in any way.
2. Media Content Workflow Management – Drupal’s media content workflow helps in tracking the creation, management, and movement of media assets within the portal along with tracking the user interactions between systems and people. This delivers a real time visibility of the media content created or published with easy to use workflows and dashboards for various users e.g. Content Writers, Content Editors, Supervisors, and Digital Managers. This functionality helps the users to focus on core objective i.e. creation and publishing of media content rather than losing their ways into the structure and complexities of the platform.
3. Centralized Dashboard for Multichannel Publishing – Drupal 8 supports headless implementation with API first publishing, making the portal highly scalable for creating a centralized multichannel publishing dashboard. The dashboard can be integrated with numerous sites and mobile apps, making it easy to be published, unpublished, or archived all the content and media. It also enhances administration of multiple sites and apps managed by media companies with a centralized backend. SSO (single-sign-on) is used for user personalization and tracking, which simplifies the users’ navigation across different sites and apps to be used for analytics and hence provide personalized media experience based on browsing history.
Conclusion
If cost is a prime factor for you then Drupal 8 is your answer. Drupal 8 has native support for integrations with other platforms such as ERP solutions, CRM solutions, making a logical choice for your business to create a centralized system empowering all solutions discussed. Do you know any other advantage of using Drupal? Let us know your thoughts in the comments below.
Delivering omni-channel or multi-channel user experience is one of the major challenge faced by media & entertainment companies, as many integrations between content platforms, media curators and content distributions needs to be in place. User personalization is also a common challenge faced with user management and content administration.
There are many CMS (Content Management System) available today to help you solve the above challenges, but they have their own set of challenge. Like for eg. Adobe CQ5 is a proprietary solution by Adobe and comes with a heavy cost of implementation, licensing and maintenance. Drupal being open source has helped many media enterprises deliver the above challenges and companies like Sony Entertainment, Warner Group, NBC, CNN and more are adopting for its benefits.
Drupal’s new version called “Drupal 8” was launched in 2016 and has added many new functionalities and features like API first publishing, native support for integrations, out of the box headless, enhanced scalability & performance with multilingual support for 100 languages. With such enterprise features, the media and entertainment portals developed using Drupal 8 will resolve and address challenges with below functionalities:
1. Digital Asset Management – Drupal’s digital asset management functionality helps in managing and maintaining digital content like images, videos, interactive flash, graphics, audios, animations, etc. from its associated metadata. It also helps in managing the media rights and licenses under a centralized repository. User content access permissions and usage rules can be configured for users ensuring the media assets are well tracked and not misused in any way.
2. Media Content Workflow Management – Drupal’s media content workflow helps in tracking the creation, management, and movement of media assets within the portal along with tracking the user interactions between systems and people. This delivers a real time visibility of the media content created or published with easy to use workflows and dashboards for various users e.g. Content Writers, Content Editors, Supervisors, and Digital Managers. This functionality helps the users to focus on core objective i.e. creation and publishing of media content rather than losing their ways into the structure and complexities of the platform.
3. Centralized Dashboard for Multichannel Publishing – Drupal 8 supports headless implementation with API first publishing, making the portal highly scalable for creating a centralized multichannel publishing dashboard. The dashboard can be integrated with numerous sites and mobile apps, making it easy to be published, unpublished, or archived all the content and media. It also enhances administration of multiple sites and apps managed by media companies with a centralized backend. SSO (single-sign-on) is used for user personalization and tracking, which simplifies the users’ navigation across different sites and apps to be used for analytics and hence provide personalized media experience based on browsing history.
Conclusion
If cost is a prime factor for you then Drupal 8 is your answer. Drupal 8 has native support for integrations with other platforms such as ERP solutions, CRM solutions, making a logical choice for your business to create a centralized system empowering all solutions discussed. Do you know any other advantage of using Drupal? Let us know your thoughts in the comments below.