1. Geo-targeting: The rise of beacons and geo-targeting ‘proximity’ is a great advantage. It's easy to target key-users with location-specific, time-sensitive messages via mobile apps. For small businesses and retail especially, integrating geo-location into the app can help send special offers to users who are near the store.
This helps smaller businesses to control spend, sharpen their focus and push targeted content to their consumers at the opportune time and place.
2. Mobile Backend As A Service: Mobile backend as a service (MBaaS), also known as"backend as a service" (BaaS), allows web app and mobile app developers with a way to link their applications to backend cloud storage and APIs exposed by backend applications. This has the added advantage of providing features such as user management, push notifications,and integration with social networking services. MBaaS services are gaining mainstream traction with enterprise consumers.
Developers use this easy “drag-and-drop” approach to visually prototype application interfaces in hours. Some benefits of a typical MBaaS solution would include:
- Quicker development life cycle
- Cloud-based storage for application data
- User-friendly visual tool set
- Greater mobile app performance
- User management services for authentication
- Automatic REST API services on the application data
- Native push notification services with massive scalability power
- User authentication via social accounts such as Facebook, Google, Microsoft, and Twitter
- User authentication through enterprise Active Directory or LDAP
- Scheduler services for periodically sending reports to devices
A mobile-first strategy is the future of the enterprise; capable of conversions and a business makeover. Businesses have realized the importance of leveraging apps and leading with a mobile-centric strategy. Do you have any examples where businesses have used their app strategy creatively to meet their goals? Please share with us in the comments below.