- Visibility The average user spends close to 120 minutes on a mobile device daily. While the bulk of their time is spent on a handful of apps, they still need to unlock, scroll and scan their device frequently. Your app’s icon and presence ‘being in the way’ is a subtle reminder of your presence on the customer’s subconscious that records these images, texts, and notifications.
- Customer loyalty Apps enable you to you keep a pulse on your customers’ interests and likings via advanced analytics. You can track in-app activity to evaluate the content that has most engagement. Analyzing demographic information helps you streamline and improve your sales and marketing efforts. With features like geofenced push notifications, mobile newsletters, and loyalty programs you can continue to build on customer loyalty and retention. Moreover, rewards, discounts and loyalty coupons are little treats that keep them coming back to your app, even referring their friends and family if you have a referral bonus thrown in.
- Increase customer reach and discoverability An app is not simply a brand management exercise for existing customers but also an additional channel for business development and growth. When customers search for your category in the app stores or stumble upon your app via social channels, you make new customers every day and provide a full-fledged digital ecosystem. What’s more, they can drive more traffic to your website and social channels as well.
- Generate additional revenue Omnichannel marketing is the order of the day. Customers are more probable to buy when they have more choices in terms of devices and channels to opt for the most convenient one. This is why the development of cross-platform apps is on the rise. A multi-platform mobile development firm can help you create an app that works across the most popular platforms and optimize your marketing efforts.
- Out-mobilizing the competition An app provides you the opportunity to outdo your competition by closely watching their mobile strategy and then offering something above and beyond that. To win more customers and be competitive, you need to offer more than great products and an app; you need a mobile app strategy that offers an exceptional user experience. Some ingredients for an outstanding mobile experience are:
- A fluid UX with simple navigation
- Easy user onboarding
- Streamlined checkout experience
- Push notifications and messages
- Shareability
- Personalization
- Brand continuity
- Multiple payment options
- Customer referral and customer loyalty policies
The importance of a professional mobile app
Very soon, mobile apps will be an indispensable part of your business. Not only do they boost your brand, they help the on-the-go customers access your products and services easily. They are also an additional marketing and advertising channel for your business. For these and above-mentioned reasons, you need a robust, well-functioning app that ticks all the boxes and propels your business toward further growth. Have you built a mobile app for your business recently? Share your tips and advice with us in the comments section below.