With the shift to eCommerce business, the global organizations often feel the need of creating and manage multiple websites for their mutiple brands and products. Simultaneously, they need to look beyond the design and development of their multisite to ensure a better digital experience that their customers demand.
Today, the development of multiple websites has evolved from a basic HTML page to dynamic, complex sites hosted on different environments. This, many a time, jeopardizes the security, brand consistency and performance of the websites built and deployed by the teams working across multiple regions. Consequently, managing the digital experience seamlessly across multiple sites becomes a challenge. However, being an experienced Drupal website development services provider, we have discussed three important keys to seamlessly managing your multisite digital experience. Let’s take a look:
1. Build a team & identity roles:
Multisite control can be enforced through a governance team. Employ right people to manage your site by identifying professionals from digital business, IT firms and corporate sectors across areas such as development, creative, and site operations. This provides a right mix of people to govern the creation of digital experience to meet specific website requirements and architectures for service quality. Once you employ your team with specific skills and abilities, you can establish web content management roles like content writers, editors, approvers, and publishers. This way the teams including web and marketing will gain a level of freedom to get things done, while still enabling IT to manage and maintain the control over the entire process.
2. Create a governance framework & model:
The next step is to create a governance framework that can accurately assess people, processes, and tools. Ensure that the framework is documented and repeatable so that you can build unified digital experiences from creation to operations and over again. The framework should define how your governance team plans, builds, operates and delivers so that the team is on the same page while creating multisite digital experiences. To get started, you can focus on content and website models, IT digital operations and digital branding. Once the framework is ready, build a site governance model. From a content and platform perspective, identify what all your corporate websites has in common to make sure your digital governance model maps back to your business’s digital experience. Thereafter, implement web guidelines like content templates, website standards, and a customer experience approach to ensure brand consistency and team alignment.
3. Implement your plan for success:
You are almost there now! The final step is to put your plan into action. Besides being the center of excellence for planning, developing and delivering sites while ensuring the sites and assets are updated, the governance team also needs to approve and reject the site requests or changes and keep the team members informed. Using a digital experience cloud platform can help to mitigate the web governance procedure via inbuilt access and content provisioning, multisite management and developer tools, experience assembly and individual site operations, enabling a global, centralized record system. Also, understand that the web governance is an essential part of an organization’s process which evolves over time. Your governance team will annually evaluate its program to ensure the procedures are current.
Efficient multisite control keeps all the team members on same track to deliver a unified digital experience across your organization. With right principles and standards in place, your team can easily and securely work together to build effective multisite digital experiences. We’d love to hear your thoughts about creating multisite digital experiences for your Drupal websites. Please share with us using the comments below.
1. Build a team & identity roles:
Multisite control can be enforced through a governance team. Employ right people to manage your site by identifying professionals from digital business, IT firms and corporate sectors across areas such as development, creative, and site operations. This provides a right mix of people to govern the creation of digital experience to meet specific website requirements and architectures for service quality. Once you employ your team with specific skills and abilities, you can establish web content management roles like content writers, editors, approvers, and publishers. This way the teams including web and marketing will gain a level of freedom to get things done, while still enabling IT to manage and maintain the control over the entire process.
2. Create a governance framework & model:
The next step is to create a governance framework that can accurately assess people, processes, and tools. Ensure that the framework is documented and repeatable so that you can build unified digital experiences from creation to operations and over again. The framework should define how your governance team plans, builds, operates and delivers so that the team is on the same page while creating multisite digital experiences. To get started, you can focus on content and website models, IT digital operations and digital branding. Once the framework is ready, build a site governance model. From a content and platform perspective, identify what all your corporate websites has in common to make sure your digital governance model maps back to your business’s digital experience. Thereafter, implement web guidelines like content templates, website standards, and a customer experience approach to ensure brand consistency and team alignment.
3. Implement your plan for success:
You are almost there now! The final step is to put your plan into action. Besides being the center of excellence for planning, developing and delivering sites while ensuring the sites and assets are updated, the governance team also needs to approve and reject the site requests or changes and keep the team members informed. Using a digital experience cloud platform can help to mitigate the web governance procedure via inbuilt access and content provisioning, multisite management and developer tools, experience assembly and individual site operations, enabling a global, centralized record system. Also, understand that the web governance is an essential part of an organization’s process which evolves over time. Your governance team will annually evaluate its program to ensure the procedures are current.
Efficient multisite control keeps all the team members on same track to deliver a unified digital experience across your organization. With right principles and standards in place, your team can easily and securely work together to build effective multisite digital experiences. We’d love to hear your thoughts about creating multisite digital experiences for your Drupal websites. Please share with us using the comments below.