Mobile search and purchases are growing in prominence. It's influence on buyer behavior is on the upswing. As a business, you need to capitalize on this trend and ensure cross-device site compatibility or invest in a separate mobile site. Once you make that decision, here are some design principles that you must follow:
- Have a simple & concise menu: It is not a good idea to make users scroll through a vast menu or work through numerous sub-menus. An ideal menu will have no more than five items that are absolutely essential to guide a user. Sub menus are optional and should be included only if required.
- Avoid lengthy forms: How many of us enjoy filling out forms? Most likely very few of us. And when it comes to completing forms on mobile phones, the number dwindles even further. If you require users to sign up for something, it is a good practice to ask for just an email address and name. Even in case of payment forms, it is best to have a few mandatory fields.
- Make form fields simple: Apart from the length, another important aspect of usability is ease of use. The questions on your form shouldn’t expect too much input from the people filling them out. Using field types like checkboxes, dropdowns, calendar etc are very useful.
- Include exceptional Call-to-Actions (CTAs): CTAs are an indispensable part of web design. They also play a crucial role on mobile devices. Online desktop users, mobile users typically know what they're looking for when they come to your site. Streamline the process further by placing CTAs in a way that they stand out and attract user attention.